
Gold has always held a special place in Indian households—emotionally, culturally, and financially. But beyond weddings and traditions, is gold actually a good investment? Let’s break it down in a simple, practical way.
Why People Invest in Gold
1. Hedge Against Inflation
Gold tends to hold its value over long periods. When the cost of living rises, gold prices often rise too. That’s why many see it as a “wealth protector.”
2. Safe Haven in Uncertain Times
During economic slowdowns, stock market crashes, or global crises, investors often move toward gold because it is considered relatively stable.
3. Portfolio Diversification
Gold does not move in the same direction as stocks or real estate. Adding gold can reduce overall risk in your portfolio.
Downsides of Investing in Gold
1. No Passive Income
Unlike real estate (rent) or stocks (dividends), gold does not generate income. Your returns depend only on price appreciation.
2. Making Charges (for Physical Gold Jewellery)
Jewellery comes with making charges. You may also need a bank locker to store gold safely.
Different Ways to Invest in Gold
1. Physical Gold (Jewellery, Coins, Bars)
- Buy gold coins or bars, but 98% of banks do not accept gold coins or bars as collateral for jewel loans.
- If buying jewellery, choose pieces with low wastage. Do not buy antique jewellery as an investment because wastage and making charges are high.
- Use gold chit schemes available in jewellery shops so that making charges and wastage can be reduced by up to 18%. (This is what I personally prefer because it can be pledged in a bank to get a jewel loan. Jewel loans usually have a simple rate of interest, so I prefer to take a jewel loan if needed.)
2. Digital Gold
Digital gold is Gold you buy online and hold in digital form, backed by physical gold stored by a provider
- Easy to buy online
- Still has some concerns around regulation

3. Gold ETFs (Exchange Traded Funds)
Gold ETFs are a fund that invests in gold and is traded on the stock exchange (like shares via NSE or BSE).
- Bought like stocks
- No storage issues
- Transparent pricing
So… Should You Invest in Gold?
Yes—but with clarity.
✔ Invest in gold if:
- You want stability and protection
- You are balancing a risky portfolio
- You are investing for long-term safety
❌ Avoid over-investing if:
- Your goal is passive income generation
Final Verdict
Gold is not a “get rich quick” investment.
It is a “stay rich” asset.
The Smartest Approach:
- Build wealth with business, real estate, index funds, or NPS
- Protect wealth with gold
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